About Us

Deductive is a Data Services company focusing on applications of granular TV data.

We are data generalists, which means there are many things we do that apply to basically any data set, including strategy, data service design, data service implementation and management licensing, productization, transformation, cleaning, normalization and enrichment.

We are also specialists in media applications and in particular TV data. We have extensive background and expertise in the generation, formation, licensing, productization, enrichment, combination and application of granular TV data.

Within media markets, we have advanced developed solutions attribution, including data driven measurement of cross platform ad effectiveness, across linear TV advertising, addressable advertising CTV, OTT, and digital display advertising. We currently provide such attribution services to both buy side and sell side customers and have a very wide and deep data ecosystem to measure thousands of advertisers.

We also provide data combining and data panel development and management services. The recently launched Nationally Representative Panel for Inscape Smart TV data enables Inscape licensees to produce more accurate measurement of ad and content viewership.