About Us


Dativa is now Deductive!

Our new name more accurately reflects the blend of customized service capabilities and productized data-driven services we bring to the TV measurement industry.... and we’re celebrating the change with some swag. Get yours!

Fill out the short form at right to choose your t-shirt, hoodie, or cap.
(Note: shirts run small)

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Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

145 Marina Boulevard
San Rafael
California - 94901
+1 (415) 843 1774

Registered in Delaware

Thames Tower
Station Road

Registered in England & Wales, number 8170657