Coffee With Tom and Michael Episode 4 - Shapley Values

Coffee With Tom and Michael Episode 4 - Shapley Values

Tom Weiss, Thu 27 August 2020

What do a delicious lemon cake and the NBA’s assist leader have to do with ad measurement? In this installment, Tom and Michael discuss the application of Game Theory to the proper accreditation of the value of an ad. Giving credit where credit is due, so to speak.

Shapley Values makes this possible.

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Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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