One of the early, important (and still very large) categories of attribution for Deductive is tune-in. As Tom indicates in this episode, tune-in is a poster child for attribution because you can get the outcomes, the targets, and the impressions all out of the same data set. Can the relative contribution of your prime-time inventory be quantified? What’s the sweet spot for tune-in conversion?
Join Michael and Tom for some coffee and a discussion of what delivery looks like from a tune-in campaign.