Data Science Consulting

Data Science Consulting

Our data science team has core competencies in data normalization and fusion, identity matching, audience indexing, attribution and prediction. We have developed a set of processes based on our experience in handling huge TV, digital and media data sets.

Our team has experience in machine learning and AI, unsupervised learning projects, generalized linear models and classification projects. We are AWS preferred partners, and carry out most of our projects on AWS. Our team is particularly skilled in using Python and SQL.

Data normalization

We have significant experience building normalized datasets from these Smart TV, set-top box and OTT datasets.

Data matching

Our identity matching process achieves strong match rates across numerous TV and digital data sets, using deterministic and probabilistic matching.

TV audience indexing

Our data monetization assessment process surfaces the most promising and lucrative opportunities, and provides customers with a clear path to execute on them.

Attribution

We have significant experience running attribution analyses, ranging from simple tune-in analysis to multi-touch attribution analysis across multiple campaigns and datasets.

Subscriber analytics

Our data science team can build machine learning models that aid retention, upsell, subscriber acquisition and marketing effectiveness.

Segmentation

Our data science team has built a segmentation approach that media companies can use to build customer segments for internal use or for targeting.

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Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.


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