Data matching services
Most datasets have limited value in isolation but significant benefits when combined with other datasets. We have worked extensively with match partners such as LiveRamp, Experian, and 4info to connect our customers' datasets and also develop technology for clients to directly match datasets to their in-house device graphs.
We measure the matching and validate the results of the match rate and the quality of the match. Do we see skews in the matched data that we need to take into consideration, and can we be sure that a match matches? Once we've built confidence in the model, we document the processes and implement them into the clients' data pipeline.
Clean Room Services for Data Matching
Deductive can provide clean room services to enable privacy-safe matches, for example to assist marketers with use of their first party data for data driven TV applications such as planning, buying, measurement and optimization of ad campaigns.