Management Team

We are jointly headquartered in San Francisco and London

Michael Collette


Michael is an innovator in media technologies. Prior to joining Deductive, he was CEO of Cognitive Networks, where he pioneered the generation and implementation of Smart TV viewing data. Following the sale of Cognitive to VIZIO in 2015, he served as GM of Inscape. Michael was previously CEO of Ucentric Systems, where he drove adoption of whole home DVR in the PayTV market.

When not running startups, Michael has led his own consulting practice, with a focus on enterprise strategy, product strategy, US market entry for foreign firms, fundraising for startups and acquisitions for large firms. Past clients include Google, Samsung, Motorola, Cisco, Sony, and emerging companies such as Canoe Ventures, Gotuit Media (sold to TiVo), Extend Media (Sold to Cisco), and This Technology (sold to Comcast).

Tom Weiss

CTO and Chief Data Scientist

Tom is an international innovator on TV big data analytics and leads Deductive's technology and data science teams.

He has developed many of the algorithms for the use of Smart TV data in comparison with traditional TV data sets, and formerly founded Genius Digital to provide consumer analytics and insight to MPVDs across Asia and North America. Before that, he developed the TV Genius content discovery platform which was deployed across Europe before being acquired by Red Bee Media (now Ericsson).

He has a degree in Physics from Oxford University and lives in the UK with his wife, four children, seven guitars and a double bass.

Giles Cottle

Managing Director, Consulting

Giles is the Managing Director of Deductive’s consulting practice. He leads all of Deductive’s data strategy and consulting projects.

Giles is a global expert in helping telecoms, media and tech companies to understand their data, and leveraging it to make commercial, strategic and operational decisions. He led analytics and consulting at Genius Digital, working with MVPDs across North America, EMEA and Asia Pacific to use their data to improve their core KPIs, market their services more efficiently and grow their ad revenue.

Prior to Genius Digital, Giles was Head of Strategy at Freesat, an ITV/BBC joint venture company, where he was responsible for coordinating and shaping the development of the company’s business and finance strategy. He also spent five years at Ovum, heading up the business’ OTT content practice, and began his career agency side at Interpublic Group.

Clive Skinner

Chief Software Architect

Clive is responsible for designing Deductive’s data engineering solutions.

He has a diverse portfolio of software engineering experience from app design to cloud architecture and was a founding employee of Genius Digital before it re-branded as Deductive. Previously he was part of the team that developed the first GSM Videophone for Orange in the UK, was co-founder of a low-cost voice and video over wifi start-up and has lead the technical development of a number of award winning products in the telecommunications and TV industry.

He has a Masters degree in Electrical and Electronic Engineering from Newcastle University and lives in the UK. When he’s not designing software he relaxes in his spare time by writing software.

Roger Bird


Roger is the Chief Financial Officer at Deductive and also handles legal affairs and HR.

He worked with Tom in building up Genius Digital and was involved with the sale of the company's data collection business to Verimatrix in 2017. Roger has previously worked in the healthcare and education sectors, with the flotation of LiDCO Group Plc and the sale of Alpha Plus Group. Outside the commercial world, Roger has also worked at the European Parliament and as a university economics lecturer.

Roger trained as a Chartered Accountant at Deloitte in London, within the Technology audit group.


Tim Hanlon

Tim Hanlon is the Founder/CEO of The Vertere Group, LLC, a boutique investment advisory and strategic consulting firm focused on helping today’s most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.

In a prior life, Tim created and led corporate ventures practices at agency holding firms Publicis Groupe (VivaKi/Denuo) and Interpublic Group (Mediabrands/Velociter), overseeing nearly 70 early-stage investments and partnerships – with over three dozen successful exits (and counting) since 2006.

Tim holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.

Gerard Broussard

Gerard Broussard is an advertising research advisor with a broad diversity of experience covering digital and TV media, audience measurement, media strategy and marketplace analysis.

Gerard has been most recently active in the areas of advanced targeting on TV, evaluating the quality of commercially-available target segments, programmatic digital and TV, addressable TV, Audio Content Recognition measurement and online video ad viewability.

He has published many key industry reports, covering the topics of data quality for CIMM, advanced TV development (eMarketer), Efficacy of Modeled Target Segments for CRE and digital programmatic in-housing for the IAB.

He served as Chairperson of the Advertising Research Foundation’s Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of the City University of New York.

Jason Fairchild

Jason is a leader in the ad tech industry with a track record of innovating and scaling new technologies and business models at the intersection of media and technology. Most recently, Jason was the Co-Founder and CRO at OpenX, where he built and ran the sales and business teams from start-up to $700M+ in revenue.

Prior to OpenX, Jason held senior roles at Claria, a pioneering behavioral data technology platform company, and, where he ran business development and helped develop and scale the paid search marketplace business model from concept to massive scale - the paid search category now represents over 35% of all digital media spend globally.

Jason holds six data science patents in the areas of behavioral technology and search, and several more pending patents in the areas of audience data aggregation and Social/Influencer commerce.

The full team

Abhishek Rao from Deductive
Jane Weiss from Deductive
Jen Verriere from Deductive
Naireen Imtiaz from Deductive
Rob Edwards from Deductive
Tayyab Shahzada from Deductive
Simon Baron from Deductive
Marzi Rafi from Deductive
Shirpa Joshi from Deductive
Karen Fernandes from Deductive
Karolina Chocian from Deductive
Kaiyan Chan from Deductive
Helen Batson from Deductive
Tom Colvin from Deductive
Nilam Pal from Deductive
Rahul Yamgar from Deductive
Tom Otto from Deductive
Liz McCoy from Deductive
Josh Heinau from Deductive
Matthew Hesketh from Deductive
Andre Ballista from Deductive
Rebecca Metschke from Deductive


Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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