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COMBINING DATASETS

 

Client problem/need: Customer had licensed both STB and smart TV datasets and wanted to combine the two together to have the best possible model.

Deductive solution: We did a detailed comparison of the two datasets and built a model to create a single panel of national viewership based upon a combination of the two datasets. We tested and compared the results against industry benchmarks and implemented a daily production workflow.

Outcome: Customer has switched measurement and reporting to the new panel and significantly increased revenues

Time to market: 52 weeks

US

Set-top box, Smart TV, OTT

National panel data, Multiple consumption data sets

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Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.


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