Client problem/need: Customer had licensed both STB and smart TV datasets and wanted to combine the two together to have the best possible model.
Deductive solution: We did a detailed comparison of the two datasets and built a model to create a single panel of national viewership based upon a combination of the two datasets. We tested and compared the results against industry benchmarks and implemented a daily production workflow.
Outcome: Customer has switched measurement and reporting to the new panel and significantly increased revenues
Time to market: 52 weeks
Set-top box, Smart TV, OTT
National panel data, Multiple consumption data sets