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INSOURCING ATTRIBUTION

 

Client problem/need: Customer had invested in TV viewing data and wanted to try to replace external attribution systems with an in-house platform.

Deductive solution: We devised an approach and tested it against their existing results. Using our data science expertise and their in-house datasets we were able to create a more compelling and much more cost-effective solution.

Outcome: Customer now runs all of one-class of attribution in-house and is looking to extend out to other classes over time.

Time to market: 24 weeks

US

Smart TV, OTT

CRM, National panel data, Multiple consumption data sets

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Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.


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