Client problem/need: Customer had invested in TV viewing data and wanted to try to replace external attribution systems with an in-house platform.
Deductive solution: We devised an approach and tested it against their existing results. Using our data science expertise and their in-house datasets we were able to create a more compelling and much more cost-effective solution.
Outcome: Customer now runs all of one-class of attribution in-house and is looking to extend out to other classes over time.
Time to market: 24 weeks
Smart TV, OTT
CRM, National panel data, Multiple consumption data sets