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REPRESENTATIVE MODELLING

 

Client problem/need: Customer had multiple different views of its customers and wanted to provide a single representative view to advertisers

Deductive solution: Used a number of different methodologies (iterative proportional fitting; neural network; lookalike model; nearest neighbor) to identify key panel characteristics, build a representative panel and produce ratings

Outcome: Customer plans to use to sell national advertising, generating a new revenue stream

Time to market: 12-18 weeks

US

Set-top box, Smart TV, OTT

CRM, National panel data, Multiple consumption data sets

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Deductive is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.


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