BEST PRACTICES IN INTEGRATING STB, SMART TV, and PANEL DATA
We have extensive background and expertise in the generation, formation, licensing, productization, enrichment, combination and application of granular TV data. We’re currently active in projects to activate ACR, STB and Nielsen AMRLD data for various agencies, brands, and networks. We don’t claim to be the only people who’ve made this work and certainly don’t have all the answers – but we’ve now done this many, many times.
Set-top-box, ACR, and panel data each have their strengths and weaknesses; when undertaking any analysis or reporting it’s important to choose the best data set for the job.
We’re sharing this white paper so others in the industry may benefit from our experience and, hopefully, not repeat our mistakes.